It sends a pilot project so that the articles include a label from which the client can accede to all the chain of production and erase the suspicions that she subcontracts to enslaved factories.
If there are two things that worry to Pablo Isla excessively, president of Inditex, one is the constipated one of the Chinese economy, one of the markets with more potential of growth for the Spanish company. The other is the denunciations on the use of manpower in cruel conditions, accusations that the company denies in round and on that it has been years working. For it, the group has sent a pilot project to install in its labels a code QR by which the client can verify at the moment who, how and where has made the article that is on the verge of acquiring.
The code of fast answer or quick response will allow the buyer to know all the details the supply chain of the clothes, from the origin of the raw materials to the preparation and its arrival to the point of sale. A QR that will include the last audit of the manufacturing one on the fulfillment of the Code of Conduct of Inditex, essential norms to be able to be providing of the group controlled by Amancio Ortega.
The project is going away to put in practice in the next weeks in Brazil, a country that brings of head to Inditex, since there it has been accused to allow practical labor “analogous the slavery”. In fact, Government of Dilma Rousseff has to company Spanish under monitoring when to include it in what is called ‘Dirty list’ or List dirty, that he includes to multinationals that do not respect the elementary rights of the workers, according to the local authorities.
An accusation denied categorically by Inditex, that has intervened in the affair at the high level. Until the point of which it has demanded to the Brazilian Executive before the Supreme Court when considering that the mentioned list is unconstitutional and that prevents the defense of its honor. The judicial process extends more than two years already, since the owner of Zara has resorted the sentences that him have been opposite to their interests.
Made Brazil it is not the name of this pilot project that tells on direct access an e-mail from where the client can send questions or any question on the manufacture of the article, doubts that will be taken care of by the department of Corporative Social Responsibility of the Latin American country. This way, Inditex guarantees that all the articles that commercialize have been made in suitable conditions, respecting the labor legislation of Brazil and the principles established by the internal code of conduct.
At the end of this year, this technological label will be implanted in all the articles made in Brazil, measurement with which Inditex wants to convince to the governmental authorities and to the social groups of pressure of which it fulfills the strictest norms. A step to leave more from the ‘Dirty List’ that as much worry to Island, whose company has been indicated to subcontract the manufacture of products of Zara, Massimo Dutti or Berskha to factories that explode to the workers.
Sources next to the group must in the head extend this practice to the rest of articles that makes in underdeveloped countries and that later are sold in stores of the first world. A form to give example and to demonstrate that Inditex has all the control of the supply chain, from the origin of the raw materials until the product arrives at the stores. An objective that has become one of the priorities of the group after the fire of the Rana Plaza building, of Dacca (Bangladesh), in which 1,127 people died who sewed articles for European and American multinationals., the greater tragedy of the textile industry.
Inditex faces a fine of up to 25 real million of Brazilian (about 7.3 million Euros) by the breach in an agreement that signed with the Ministry of Work of Brazil in 2011 by which it was committed to improve the labor conditions in his you subcontract, after the outbreak of a scandal of labor slavery in that country.
According to the NGO Reporter Brazil, the company “repeatedly failed to fulfill” the obligations in the agreement subscribed with the local authorities after that scandal. “It did not detect nor it corrected the serious problems that continued taking place in their network, as the child labor and the excessive days”. The Brazilian inspection of work has detected that, from 2012 July, more than 7,000 workers of those you subcontract have been harmed by some type of labor irregularity that the company was had it jeopardize to eliminate. Inditex denies it everything and now it wants to carry far the transparency to drive away any type of doubt.