Guide for the elaboration of enterprise projects

Guide for the elaboration of enterprise projects

Habemus book.

I have the pleasure to present Guía for the elaboration of enterprise projects, published by the Thomson Reuters publishing house.

This Guía began being a chiquitita thing, arisen from the experience of many years of professional dedication to the pleasing task of helping entrepreneurs, students and businessmen in the elaboration of plans of company, or by means of the formation or the tutorización of projects, and has ended up shaping itself in this book.  It continues reading

Previous steps to the design of marketing action

Previous steps to the design of marketing action

Frequently, when you comment that you dedicate yourself to the “world of marketing”, they think that you are a species of magician, able to remove flowers from the top hat.

The flowers are wonderful campaigns of marketing that manage to increase the sales of the company as by magic art.

Unfortunately, the “thing” does not work thus. It continues reading

The Syndrome of the Adolescente Company

The Syndrome of the Adolescente Company

When one is adolescent, which wants is that everybody wants to you. Then, over the years, one learns that there is people who want and other to you than no, and does not pass anything. It is more, is something good.

In the companies that begin usually it happens a little the same. It continues reading

Symbiotic marketing

Symbiotic marketing

Many of us we have seen the film “Looking for Nemo” and their eventful journeys have enchanted us.

Why I speak to them of Nemo? Because Nemo is a fish clown who has a symbiotic relation with an anemone. The anemone protects to Nemo and Nemo protects the anemone. Both benefit. Now to is shelp “win win” that it is finer. It continues reading

The positioning.

The positioning.

I finish “positioning” is one of the most used at present as much inside as outside the surroundings marketing. To Ries and Trought they are those that create and develop this concept that has revolutionized marketing.

When it is relayed a soccer match we can hear say to the commentator: “the players well are positioned in the field”. We know that one talks about to that, for him, they are placed/distributed of a suitable way. He continues reading

We go to the grain!

We go to the grain!

Vegetables, seeds and cereals re-invent the figure of the overwhelmed one in the cities. Establishments of taken care of aesthetic bet in bulk by the sale of all the life. It continues reading