I have the pleasure to present Guía for the elaboration of enterprise projects, published by the Thomson Reuters publishing house.
This Guía began being a chiquitita thing, arisen from the experience of many years of professional dedication to the pleasing task of helping entrepreneurs, students and businessmen in the elaboration of plans of company, or by means of the formation or the tutorización of projects, and has ended up shaping itself in this book. It continues reading
Frequently, when you comment that you dedicate yourself to the “world of marketing”, they think that you are a species of magician, able to remove flowers from the top hat.
The flowers are wonderful campaigns of marketing that manage to increase the sales of the company as by magic art.
Unfortunately, the “thing” does not work thus. It continues reading
Like it happens in the traditional commerce, the opinions of the users in Internet are one of the best tools of marketing on which it counts a SME. It continues reading
When one is adolescent, which wants is that everybody wants to you. Then, over the years, one learns that there is people who want and other to you than no, and does not pass anything. It is more, is something good.
In the companies that begin usually it happens a little the same. It continues reading
Many of us we have seen the film “Looking for Nemo” and their eventful journeys have enchanted us.
Why I speak to them of Nemo? Because Nemo is a fish clown who has a symbiotic relation with an anemone. The anemone protects to Nemo and Nemo protects the anemone. Both benefit. Now to is shelp “win win” that it is finer. It continues reading
I finish “positioning” is one of the most used at present as much inside as outside the surroundings marketing. To Ries and Trought they are those that create and develop this concept that has revolutionized marketing.
When it is relayed a soccer match we can hear say to the commentator: “the players well are positioned in the field”. We know that one talks about to that, for him, they are placed/distributed of a suitable way. He continues reading
It sends a pilot project so that the articles include a label from which the client can accede to all the chain of production and erase the suspicions that she subcontracts to enslaved factories. It continues reading
The generation born between 1981 and 1997 initiates its decade of greater level of cost with some criteria of consumption never seen. It continues reading
Vegetables, seeds and cereals re-invent the figure of the overwhelmed one in the cities. Establishments of taken care of aesthetic bet in bulk by the sale of all the life. It continues reading
With the appearance of the new profile of consumer and as a result of the development of the new technologies, the relation between the companies and the clients have changed of radical form. Against this background, the companies have been forced to create new strategies, more customized, directed to obtain the loyalty of the users. It continues reading